Research module
brand strength measurement
Building a strong brand is based on communication that is based on an overview of the current market situation and not only on internal data and sales volumes. It is important to find out the brand knowledge among potential and existing customers, what part of the target group uses your products and services and how often, how high the brand penetration is and the perceived image and customer satisfaction.
It is also important to know how the brand is doing in the market compared to the competition. Our brand strength measurement answers all these questions. The results can help you direct your brand communication.
BRAND AWARENESS
How big is the spontaneous awareness of the brand, how many people will remember your brand as the first in its category and how many will recognize the brand when they see its name?
BRAND PENETRATION
How many customers already know your brand and use it actively? How many more customers can you reach? Do customers buy your products repeatedly or just try them out?
BRAND IMAGE AND ASSOCIATIONS
What attributes is your brand associated with in the consumers' minds? What is its image? What is the image of your rival companies? Is your brand unique? Which parts of the overall image do you still need to improve? What are your USPs and what could you improve?
BRAND COMMUNICATION OPTIMIZATION
You will get an overview of the aspects of your brand that resonate with your audience! You can thus customize your communication for maximum efficiency.
SATISFACTION & LOYALTY RATING, RECOMMENDATIONS
We measure brand loyalty using NPS (Net Promoter Score).
BRAND STRENGTH INDEX - COMPARED TO THE COMPETITION
The Brand Strength Index includes the most important indicators and compares your brand with the competition using a single number.
METHODOLOGY
Our ONLINE QUESTIONNAIRE SURVEY is carried out on our own 56,000 member research panel. Most often, we choose a survey on a representative sample of 500 to 1000 respondents. We can also adapt to a narrower target group; we approach each brand individually.
OUTPUT
Data visualization is important for understanding the context. The result of brand strength measurement is a final report in PPT format with clear presentation of the results in easily readable charts with explanatory descriptions and recommendations.
price
starter
survey
(N: 300 respondents)
748 €
excl. VAT
advanced
survey
(N: 500 respondents)
980 €
excl. VAT
expert
survey
(N: 1,000 respondents)
1 380 €
excl. VAT
You will receive the results within 14 days.